On the anticipation of the annual Super Bowl Championship, News America Marketing also partakes with the festivities by hosting its own event for clients who participate in their digital and in-store advertisement programs.

 

My challenge is to create a theme that reflects the 2013 host city. I drew inspiration from the location of New Orleans, the culture in the area, the unique characteristics of local neighborhoods, online photography and city infrastructure to conceptualize a theme for the event party.

 

The Marketing and Creative Services department along with Corporate Communications team organize, discuss, and gather the necessary information to design the itinerary brochure, ticket envelopes, presentation package, nametags and NFL player posters.